Projects

Cash App + Afterpay

Scaling a one-person content team through an AI assistant, and building the governance to trust its output

Unifying lending under one name across two brands

Product strategy for a new mental model: Asana is AI, AI is Asana

Strategic overhaul of new plans, billing flows and terminology

Owning the end-to-end decisions: naming, tiers, onboarding, billing

Launching payments across four apps by leading with trust

Simplifying vaccine guidance for the world, and measuring that it worked

Creating principles a fragmented org could align on

Betting a hashtag campaign could teach westerners what 11.11 is—14M reach on a 7.6M goal